{'It’s like they’ve erupted out of someone’s subconscious': how horror has come to dominate today's movie theaters.
The most significant surprise the movie business has experienced in 2025? The comeback of horror as a main player at the UK film market.
As a style, it has impressively exceeded previous years with a annual growth of 22% for the UK and Ireland film earnings: over £83 million this year, against £68.6 million last year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” comments a cinema revenue expert.
The top performers of the year – Weapons (£11.4m), another hit film (£16.2 million), The Conjuring Last Rites (£14.98m) and 28 Years Later (£15.54m) – have all hung about in the multiplexes and in the popular awareness.
Although much of the professional discussion highlights the standout quality of renowned filmmakers, their triumphs suggest something evolving between audiences and the category.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” explains a film distribution executive.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But apart from artistic merit, the consistent popularity of spooky films this year implies they are giving cinemagoers something that’s greatly desired: catharsis.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” observes a film commentator.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” explains a prominent scholar of classic monster stories.
Against a real-world news cycle featuring war, border tensions, far-right movements, and environmental crises, ghosts, monsters, and mythical entities connect in new ways with filmg oers.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” comments an star from a successful fright film.
“The concept reflects how economic systems can drain vitality from individuals.”
From film's inception, societal turmoil has shaped horror.
Analysts point to the boom of European artistic movements after the the Great War and the turbulent times of the 1920s Europe, with features such as early expressionist works and the iconic vampire tale.
Later occurred the economic crisis of the 30s and iconic horror characters.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” explains a commentator.
“Therefore, it embodies concerns related to foreign influx.”
The boogeyman of immigration inspired the newly launched folk horror The Severed Sun.
Its writer-director explains: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Perhaps, the present time of celebrated, politically engaged fright cinema commenced with a brilliant satire debuted a year after a polarizing administration.
It introduced a fresh generation of horror auteurs, including several notable names.
“Those years were remarkably vibrant,” recalls a filmmaker whose movie about a violent prenatal entity was one of the era’s tentpole movies.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
The director, currently developing another scary story, continues: “Over 10 years, audiences’ minds have been opening up to much more of that.”
At the same time, there has been a revival of the genre’s less celebrated output.
Recently, a independent theater opened in a major city, showing underground films such as a quirky horror title, a classic adaptation and the late-80s version of Dr Caligari.
The re-appreciation of this “rough and rowdy” genre is, according to the cinema founder, a direct reaction to the calculated releases produced at the theaters.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he explains.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Horror films continue to upset the establishment.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” observes an expert.
In addition to the return of the mad scientist trope – with multiple versions of a classic novel upcoming – he anticipates we will see fright features in the coming years addressing our current anxieties: about AI’s dominance in the near future and “vampires living in the Trump tower”.
Meanwhile, a religious-themed scare film The Carpenter’s Son – which tells the story of biblical parent hardships after the messiah's arrival, and includes well-known actors as the sacred figures – is set for release later this year, and will definitely send a ripple through the religious conservatives in the US.</